GOT MILK? ADS: SUPERMODEL EDITION

The now-iconic Got Milk? ads were launched in 1993 by the California Milk Processor Board to get consumers to drink their milk. These ads were an instant hit with the media and consumers. They managed to take a basic item – milk – and make it cool. By the next year, California’s milk sales increased for the first time in over a decade. They retired the campaign in 2014, but we will always have the fun pop culture memories. Here is the Cult Status Got Milk?: Supermodel Edition.