The Coke vs. Pepsi ad wars have been going on as long as these Soda giants came into existence. The cola war has led to some of the most creative and amusing advertising we have ever seen.
Pepsi became known for its iconic cola campaigns, including the famous Cindy Crawford Super Bowl commercial. Let’s throw it back to the commercials that made America’s cola companies up their game. It’s always good to have a little competition. Without it, we wouldn’t have these famed advertising gems. Let’s go:
MICHAEL JACKSON – 1984
MADONNA (1989)
Robert Palmer (1989)
RAY CHARLES (1991)
CINDY CRAWFORD (1992/2002/2018)
SPICE GIRLS (1998)
BRITNEY SPEARS (2001)
SHAKIRA (2003)
BEYONCE, BRITNEY SPEARS, PINK & ENRIQUE IGLESIAS (2004)
BEYONCE, JENNIFER LOPEZ & DAVID BECKHAM (2004)
NICKI MINAJ (2012)
BEYONCE (2013)
KENDAL JENNER (2017)
CARDI B (2019)
If you are interested in what went on behind the scenes of the war of the cola ads, check out the documentary Pepsi vs. Cola: The Marketing Battle of the Century.